A good launch isn't one big day — it's a runway of small moves that build to it. Map yours week by week so you're warming people up early instead of scrambling the night before.
The launches that land don't begin when the cart opens. They begin weeks earlier — planting the idea, telling the story, and lining up the people who are ready to say yes the moment you go live.
This planner lays your launch out as a runway: each week gets its own job, from planting seeds to building anticipation to opening the waitlist to launch day — and the follow-through after. Pick your launch, pick your timeline, and check off the moves.
Tell us what you're launching and how long you've got. We'll lay out the week-by-week moves — you check off the ones you've done and add your own.
A few rules of thumb that keep a runway working instead of fizzling.
By the time you open the cart, people should already know it's coming and why it matters. The selling is easy when the warming-up was done early.
Each week on the runway has a single focus. Trying to plant seeds, build hype, and hard-sell all at once just confuses people. Let the moves stack.
Most people drop the ball once it's live. Onboarding buyers and following up with the maybes is where a good launch turns into repeat business.
This is Day 37 of 120 free drops inside the Sidekick Summer Slam. One marketing or operations tool to your inbox, every single day from May 8 → September 4.
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